Either you are a digital marketer or not but if you are spending time with browsing websites or some networking sites like Facebook, Twitter, LinkedIn, etc. Then, you may know what ads are those.But in this article you will learn google ads overview
- So Let Us Start What Google Ads Are?
- google ads account structure
- Google and is free?
- How can you use google ads?
- Types of google ads
- Some related terms of google ads
- Keyword match types
So Let Us Start What Google Ads Are?
It is an advertisement system where we can bid for every keywords by which our website will appear on the first page, or top of the SERP page for drive traffic or drive sells etc..
Here is a point guy. If you are thinking that how Google is making money? So this is the reason that Google makes money because we have to pay Google to show our ads, to run our ad campaign.
Google ads is an online google partner advertising tool. You can create multiple types of ads to reach to your targeted people, and you can easily promote your product and service using this. And this will let you the interest of your people. You can drive good traffic to your website also. It is a paid tool provided by Google.
google ads account structure
Google Ads have three layers one is an ad campaign, ad group, and the third one is keywords/ad text/landing pages.
you can create
Google and is free?
No guys. This is one of the tools which is not available for free. You have to pay for this to run your ad campaign.
How can you use google ads?
You can use google ads for pay per clicks(PPC) ads(this is a part of the inbound marketing campaign).
You have to do Proper keyword research for google ads, otherwise it will not appear on the SERP page when someone searches for a term.
PROPER PHRASE TYPE:
means which keyword type you are using. Use broad match modifier as keyword type for your ads.
which will beat your competitor bidding (smart bidding is needed)
Appropriate choose of advertisement goal.
Types of google ads
- Search network with the display.
- search network only
- display network
- shopping network
- video network
- universal app.
Some related terms of google ads
If someone search for a keyword and it appears in the search engine result page(shortly we called it as SERP page)whether it is on the top of the page or bottom of the page means that is your impression of your ads. Google decided to show only 7 ads in the SERP page(for search networking ads just)
After your ads appear on the SERP page . If someone clicks on your ads then only your money will deduct from your budget. Otherwise it will not.
Here you have to bid CPC bidding, how much you want to pay per click.
Assume that your ad is coming on the third position on the SERP page, then among the seven ads your ad rank is 3.
But if you want to drive traffic and make your website on the top of your SERP immediately without seo, then you can run your search network ad campaign (we call it text ads also)by by which your website will be on the top of the SERP page.
If you are posting something on Facebook may be your ad will reach to different people, because you can not know the intention of people on your ads /business. But if you will run google ads means only those people will come through google who are interested in your business or who are mainly searching for the term used yes or no?
landing page is nothing but a website where people will land directly after clicking the ads you are running.
Keyword match types
- broad match
- phrase match type.
- Exact match type.
- broad match modifier
here if you are putting a keyword as a negative keyword means when someone searches for that keyword, your ad should not appear.
Generally people do not know whether it is organic or search network ad. Peoples are searching for a keyword, and which is coming on the top, they click on that.
Yes initially you can try for seo, but it will take so much time. So if you want instant result then go for google adwords (now it is google ads).
whether you a blogger or digital market, you know what is google ads.may be you have run your google ads for your business or product. In the
If i have missed some thing in this blog ,please let me know in comment box.and you can give your opinion to this blog .
And feel proud to share with your other blogger and digital marketer.
looking forward to see your thought……