This is an important article I have written. If you are a blogger then definitely you should know the importance of meta title and description in SEO. When your blog appearing on the search engine page then, first a visitor sees your title and the description and then they decide whether to entre the blog or not.
If your blog title, description, and your blog content are not matching then your dream to be a successful blogger will never come true.
- What Is the Meta Title and Description
- What is the Title?
- What is the Title Tag
- What is the Description Tag
- What is a Meta Description
- Tips to Write a Good Metadata
- Benefits of Good Title and Description
You should consistently focus on the blog content as well as title and description. But, you don’t worry you are in the right place of my blog, because after getting a niche for a blog, title and description are very much important for optimizing your content.
If you want to attract more and more readers to come and read your article, then your title and description should be attracted otherwise they will not go further to read your article. Title and description are vitally important for any blog.
After selection a niche what comes to your mind and strike is what should be title and description.
yes or no?
What Is the Meta Title and Description
Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A page’s title tag and meta description data are usually shown whenever that page appears in search engine results.
What is the Title?
Title in blog /Article means what is your blog content related to. If someone will read your title then they could know whether they need to read your blog or not.
Is your title is that they are looking for to read? Actually, the title is nothing but the small form of your blog.
What is the Title Tag
The title tag is nothing but an element of HTML. The title tag is used to add the element of the website which is clickable. The title tag is generally used for adding the title in HTML coding.
What is the Description Tag
The description tags also same as title tag but the difference between both is, the title will visible to the visitor after entering the content but the description will visible only in search engines.
Blog descriptions hide after a visitor click on the title on the SERP page.
I would like to share one little tip here. If you want Google to use your meta description then frame your description in such a way that it includes your primary keyword in the very beginning or as early as possible. This tactic works most of the time.
So Description means a brief of 160 character word which will tell about your blog. It is a summary of your blog content. This is also important as the title.
What is a Meta Description
The meta description is the short paragraph of text placed in the HTML of a webpage that describes it’s content. The meta description will then appear under your page’s URL in the search results. This is also known as a snippet.
Optimizing the SEO meta description is more crucial because when you search for a phrase first your meta title and description which is visible to people who search for the term.
<meta name=”description” content=”description goes here”/>
The main purpose of creating an SEO meta description to get more clicks on the link which increases your ctr and more ctr increase page rank.
But according to the google search engine, it does not consider meta description as a ranking factor. It all depends upon your CTR and bounce rate. That is why users have to optimization meta descriptions of your meta title.
While the title tag says about the blog content, the description describes a little more about your post. This increases the chances of getting click on the title link in the SERP page.
Where You Will Find Your Title and Description?
If your blog appearing on the SERP page. First, your title and second your description will be visible to your visitors to let them know about your blog post. If they will find something needful they will go into your content click through your blog title link.
Maybe you don’t know but in every one second millions of blog posts are releasing and people are always looking for a new blog post.
Here is a handpicked article that will make you understand the facts about blogging.
But when people search for a keyword and they not getting your blog title as not related to them then, what are you doing is nothing but spamming
So, stop there and try to write valuable content with having the right title and description.
Tips to Write a Good Metadata
Include your blog name at the end of the title
Adding the blog name of the brand name at the end of the title potential helps your branding.
Character length should be 50 to 60
If you want to fit into the 512-pixel display then your length should be 50 to 55 characters. But the actual length as per google is 60. Don’t write more than that otherwise google will cut that after actual character.
Better to include a call to action to get more CTR value
First, check for the title and description like if you are writing a title like “best gift and ideas for women and girl at gioft.com”. Instead of this, you can write better like this “Shop the Best Gifts & Gift Ideas for Women at gift.com”
This call to action gives your more click-through rate (CTR) and sales. The title appears on the SERP page as blue color, So your title should be eye-catchy.
Try to explore important words as early as possible in the title.
If you want to more from google adsense then I will tell you maybe I might have known before
Use the PPC keyword which has more bid. Because all the keywords have a price in PPC
Take the keywords which have some value like search volume, search keyword bid. will help you to get quality traffic.
If you have a number of goals then try to split it into the number of web pages so that people can easily find out that call to action related to what.
Include primary keyword
Do proper keyword research and you can use tools like keyword planner, ubersuggest.
You can also use semrush to explore your best keywords for your blog, on which search phrase it already ranking on the SERP page.
You have to do some competitor research to know what keyword phrases they are using. Remember you can skip this step. Think like a searcher and their intentions. This will help you get the best title.
Unique and relevant to your blog content
As I said before you will lose rankings in the SERP page if your content and title are not relevant. Content should be defined as you mentioned in your title.
Unique title for every blog post
Don’t do this mistake. If you have a number of blog posts than write a unique and nice title for every single post. Otherwise, Google will punish for that.
Unique relevant description for every webpage
If your meta description for every page will be saved then all the pages will appear the same which is not right.
May be google may confuse to figure out which one is unique and you may lose your ranking, so in this case, you have to set the unique description for your all pages.
If you don’t want to write anything then don’t write anything google will automatically or randomly take some portion of content whihc is likely good and will set as your description and you can see this in the SERP page.
But as per my suggestion, it is better to add the meta description.
Include primary keyword
Earlier I told you in the title tag section. the same is applicable to description also. I want to repeat it here. You have to add the primary keyword as early as possible in your description box.
If your primary keyword will be present in title and description then it will multiply your chances to get a possible good rank.
Product specification in the case if you are running any product or service business.
If you are running the business for your product and services then don’t forget to mention the specification. This will impact on your sales.
Avoid keyword stuffing
If you are thing using your all the keyword like primary, secondary etc in the description will help you to give you more click-through rate than don’t do this mistake. You may be punished by Google.
Character length should be 155 to 160
According to the description length decided by google you have to write your description in such a way that it will pass the length factor as well, it should be nice, short and actionable.
Previously length was 300 but google again changed it to 160 chararcter.but you can add more character by adding advanced schema and snippets.
Should be written in the active voice
Don’t make your description dull. People, not thing having a dull title and description will help them anymore…so your description should be in proper guidelines.
You can check the bulk meta descriptions for better content formation.
Yoast SEO Guide To Meta Title and Description
70% of the blogger using WordPress prefer this plugin to make their title and description SEO friendly. I too personally recommend this plugin. detailed about this plugin we will talk in another post.
Here I will guide you o use this for meta title and description only.
Benefits of Good Title and Description
1. More Engagement
If people are searching for a keyword and if your blog appearing on the first page of the SERP page and if people are clicking to your title link that does not mean that it is coming on top that is why they are clicking. this is not always right to tell the reason.
But the reason is that they found something relevant to their search term that they are searched for. yes or no?
In a search engine, people are not looking for what image,
These two things title and description make you drive more traffic to your website. You can get more traffic to your website through social sites also by posting on your social page.
By above all means how could you know that people like your blog post or not. So the only way is asking them to give their opinion about the blog post on your social community page or in the comment box.
You can analyze your engagement through post likes, comments, and share. Is not it?
2. More Traffic
If your title and description will be more attractive, you can drive more visitors/traffic to your website and for that, your title should be eye catchy line.
3. SEO Ranking
SEO ranking of a blog depends on your blog content, image, video, title, description, bold italic, heading, etc.
If your title and description will be good you can get more traffic through organically as well as through social sites and definitely, your blog will get a boost in your ranking on the SERP page.
4. Popular Content
You have to choose the niche which is popular and which is most people are looking for. Write your content in such a way that without reading your complete article they will not jump to another article.
I always used to tell you that content is the king. Without good content, a blog has no value. That is why many companies hire a content writer.
How to Write a Good Title and Description
First, you can write keyword what comes to your minds and by doing some keyword research, then you can easily get a good title from those keywords.
Also, you can research some competitor’s title and description and you can write better than your competitor.
You can use google ads keyword research tool(keyword planner), which is free to use and provided by Google itself.
In online some other tools are also available which are most preferable by digital marketers and pro bloggers. Semrush and Ahrefs. These two tools are the best for SEO, business, and competitor analysis and I am using SEMRUSH which I like most. As per my experience, I will recommend you to try this tool.
The title should be emphatic and the description should be sweet and short. Don’t create an intriguing title to cheat people to get traffic. If they will not get content according to your blog title then they will never come back again.
SEO meta title and description are important as same as your blog content. You title description and content should be related.
I hope you liked the article. If you have any question I will help you clarify your doubt. If you really impressed by this article then please give a comment with your opinion or question you want to ask.
Looking forward to hearing your thought. Thank you.